National Journal of Multidisciplinary Research and Development

Authors
Dr. PK Sharma, Shweta Uniyal

Abstract
Men and women are different and also their shopping behavior. This paper will explore the shopping experience and habits of both the gender. As a shopper they both are two different identities not only the attitudes, but also the need, objective of shopping, hopping frequency, the choice of shopping mode, impact of reference group etc. this paper will explore shopping behavior on all these attributes. It also explores the outcome of shopping by male and female.